Europe Phytosterols Market - Growth, Trends, and Forecast (2019 - 2024)
Europe holds a prominent share in phytosterol market which isstrongly led by countries, such as Germany, the United Kingdom, Spain, and Italy. According to the European Food Safety Authority (EFSA), consumption of 1.5 g- 2.4 g of plant sterols per day helps to reduce the blood cholesterol levels by 7%-10%. This in turn has incresed the application of phytosterols in pharmaceutical industries holding a dominance in dietary suppliments. The increasing demand for non-GMO products is also augumenting the growth of phytosterol in the region. In in order to meet the rising demand for phytosterols and to optimize its sterols production infrastructure, companies such as BASF increased its sterol extraction capacity at its site in Boussens, France.
Scope of the Report
The type of phytsterols present in the Europena market namely, beta-setosterol, campesterol, stigmasterol, and other types are drivelly from two primary sources which includes wood sterol and vegetable oil sterols. The sterols present in the market hold applications in differed food and beverage industries which includes, dairy products, sauces and condiments, beverages bakery and confectionery and other processed foods. The sterols also hold the application in pharmaceutical industries such as cosmetics, dietary supplements, and animal feed.
Key Market Trends
Prevelance of cardiovascular disease
In European countries cardiovascular diseases are one of the leading cause of mortality and a major cause of morbidity among the population. This in turn has incresed the application of Phytosterols in pharmaceutical industries as it helps to provide protection against cardiovascular diseases, reduce intestinal cholesterol absorption, control prostate enlargement, and help in reducing blood sugar level and inflammation. The European Union has made it mandatory for the manufacturers to label their products with the content of phytosterol and also to mention that it is only for the usage of consumers with heart diseases.
Food and Beverage Industry Holding Largest Market Share
The food and beverage industry is holding the largest market shae of phytostrols in the region. Food items, like spreads and milk type products, like yogurt and yogurt drinks, are most commonly available. Finland and the Netherlands have the largest variety of the available product type, followed by Belgium, Germany, and the United Kingdom. To take advantage of the cholesterol lowering effect of phytosterol, the manufacturers are coming up with products infused with plant sterols. For instance, the UK-based company, Raisio, has inculcated plant sterols in yogurt drinks, bars, spreads, and soft chews. The rising demand for nutritional drinks is expected to boost the demand for phytosterol in the European Market.
The major competitors in the Europe phytosterol market are Arboris, Archer Daniels Midland (ADM), BASF, Cargill, Arboris, Llc, Unilever, among others. In the recent years, the companies have adopted new launches as the key strategy, along with expansions and partnerships. The new launches have helped to gain the competitive edge over the competitors. The leading companies are gaining momentum in the global market, by making increased use of tall and vegetable oils as a source of extraction. Tall oil phytosterol esters can be evenly dispersed through products, such as reduced-fat cheese.
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