Europe Outdoor Furniture Market - Growth, Trends, and Forecasts (2020 - 2025)
The European region has witnessed a high demand for office furniture in the past years. Europe accounted for over 26% of the market share by revenue for outdoor furniture in 2017.
The increase of financial spending on leisure, attachment to oldstyle homes, outdoor gardens, and lawns are propelling the demand for outdoor furniture in the European Region. People in the European region emphasize the use of outdoor spaces as extended living spaces and want to benefit from indoor furniture. The region also has a huge demand for sun and beach holiday, which will further drive the demand for the outdoor furniture market. Also, the trend of traditional furniture and new construction in the region is expected to increase the demand for outdoor furniture such as a chair, tables, lounges, and sets, which may enhance the growth of the industry further.
Some of the factors, such as high tensile strength, climatic conditions, weather resistance, crack proofing, insect resistance, influence the purchasing behavior of customers in the market. Moreover, customers are also looking for customization and personalization options in the market according to their wants and needs. Environmental friendly material such as natural wood, textiles, rattan, wicker products is also gaining popularity in the market. Countries like Germany, the United Kingdom, France, and Italy contribute to industry growth due to an increase in demand for outdoor furniture in these countries.
Key Market Trends
Italy Held the Largest Share in the Production of Outdoor Furniture
Italy held the largest share of the market in terms of the production of outdoor furniture, followed by Germany, France, and the United Kingdom. However, France and the United Kingdom's markets are expected to grow fastest in the forecasted period. There are a lot of opportunities for outdoor sales in the region in the residential and contract segment. The outdoor furniture market is expected to grow in line with the furniture market in the region.
Online Distribution Channel is Expected to Grow Faster
Manufacturers are shifting to online channels for distribution in the European region, owing to growth in several users on the internet, mobiles, etc. Manufacturers are opting for a multichannel approach combining offline and online retail. Consumers are also researching products online and comparing the prices of outdoor furniture, such as garden chairs, tables, sofas, dining sets. However, the purchase is happening in retail stores, such as garden centers where customers can get the feel of product and material and check their comfortability to get a better perception of color, size, and shape.
The European outdoor furniture market is competitive with the presence of various regional and global players in the market. However, regional players have an advantage in supplying products in various styles, designs, etc. Manufacturers are bringing innovative designs in the market, and investing in R&D to gain competitive advantage
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