Europe Fat Replacers Market - Growth, Trends, and Forecast (2018 - 2023)
The European fat replacers market is expected to register a market value of USD 682.12 million by 2023. Increasing number of health-conscious individuals are modifying their dietary habits and eating less fat, and hence, fat replacers have tremendous market opportunity. Ulrick & Short, a British clean label ingredient company, added a new variety for fat replacer, Delyte 9. This new ingredient, Delyte 9, is specifically effective for dairy-based confectionery products, such as custards, and creams, which not only decreases the fat content, but also increases indulgence, which will positively impact the fat replacers market growth.
Fat replacers are a boon, as high fat intake is associated with increased risk of obesity and some types of cancer, high blood cholesterol, coronary heart disease, etc. The growing demand for low-calorie and low-fat diet is identified as one of the primary growth factors for the fat replacer market in Asia-Pacific. By choosing these alternative foods, health-conscious consumers can maintain basic food selection patterns and easily adhere to a low-fat diet. World Health Organization recommends that the total fat intake should be less than 30% of the total calories, and the intake of saturated fat should not exceed 10% of the total calories. Each gram of fat contains 9 calories, compared to protein or carbohydrates, which each contain 4 calories per gram. The consumers are, thus, moving toward fat replacement, as a popular approach to low-calorie diet.
Fat replacers do not compare well with the flavor of their full-fat counterparts, which can be a major market restraint and suppress the market in the future, as well. Majority fat replacers are generally recognized as safe (GRAS), however, health-conscious consumers are seeking the long-term impact of consuming fat-replacers, the possible toxicological traits associated with its excessive consumption, like Ketogenesis, which is a hurdle in the growth of the fat replacer market.
Fat replacers play an important role in the bakery & confectionery segment. Consumers in developed regions, such as, North America and Europe, have become increasingly conscious about leading a healthy lifestyle. This trend has led to the reduction of fat content in bakery and confectionery products, leading to the demand for fat replacers. Protein-based fat replacers are widely used in bakery and confectionery products. Thus, increased usage of protein-based fat replacers is expected to help the fat replacers market grow in the bakery & confectionery segment.
Factors, such as, change in consumer attitude toward health products and increase in adoption of low-fat and low-calorie content food to improve health drive the fat replacers market in Europe. This trend has been witnessed in France and United Kingdom. Carbohydrate-based fat replacers are highly used in food products in Europe, owing to their GRAS (Generally Recognized as Safe) status.