Europe Dairy Protein Market - Growth, Trends, and Forecast (2018-2023)
Protein plays a significant role in the daily nutrition of the population. In Europe, animal protein accounted for over 70% of protein ingredient revenue share in 2013. Dairy protein is a major element of animal protein and has a major market share in the global scenario. The increase in demand and innovations will accelerate the growth of market during the forecast period of 2018-2023.
Dairy proteins are now being used in a variety of novel and tasty applications to help consumers achieve the benefits of higher-protein diets, such as satiety, weight management, and muscle health. The major factor driving the dairy protein industry in Europe is health awareness among the people. With lifestyle diseases and obesity incidences on the rise, manufacturers of dairy proteins in Europe are motivated to innovate and deliver products meeting the discerning needs of health-conscious consumers. In recent times, people have gained a clearer understanding of the link between nutrition and health, and are looking for food and beverage products that can support their health goals. At the same time, the dramatically rising senior population is looking to combat healthcare costs and age-related muscle loss. The innovations and research in the food and beverage industry, in respect to dairy protein, have accelerated the growth rate of the market and are expected to continue to do so during the forecast period.
The European dairy protein market has been segmented based on the ingredients, applications, and regions. The ingredients market consists of whey protein concentrates and isolates, milk protein concentrates and isolates, and casein and caseinates as the major products.
The benefits associated with dairy protein are on the rise. They provide an ideal nutrition and application source for the functional foods and beverages, thereby meeting the modern-day demand. Dairy protein contains all essential amino acids necessary to build and maintain muscles, found mainly in animal sources of protein, including meat and dairy. The percentage of food and drink products containing whey protein has increased in the past five years.
Europe has the major share of the dairy protein market due to the awareness and easy availability of products. However, in the United Kingdom itself, the sports nutrition market grew 18% and reached USD 392.37 million in 2016.
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