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Europe Bottled Water Market

Europe Bottled Water Market

Market Insight

Europe is the third largest bottled water market in the world accounting for 22% of the total market share. The European bottled water industry is expected to be worth around USD 73.6 billion in 2017 and is expected to reach USD 116.2 billion by 2023, at a moderate CAGR of 7.6% during the forecast period 2018-2023

Market Dynamics

The total consumption of bottled water in Europe is based on pollution-free water, healthy water with minerals and vitamins, availability of bottled water products, change in water consumption habits, ease of handling, and portability of bottled water. The environmental pollution concerns of plastic bottles and health hazards of bottled water are restricting the growth of the industry. Innovative packaging with minimum environmental and health hazards and product innovations provide future opportunities for growth.

Market Segmentation

By product type, bottled water is sub-segmented into still, carbonated, flavored and functional water. The still water holds the largest market share followed by sparkling and carbonated water. By packaging, bottled water market is classified into bottles (PET), cans, cartons, and others. The distribution channels include hypermarkets, supermarkets, convenience stores, departmental stores, specialty stores and online purchase.

Regional Analysis



Italy, Germany, and Belgium are the three largest consumer countries for bottled water, whereas, France and Russia are the fastest growing markets in the region.

Competitive Environment

The overall European bottled water market competition is high, as the global players occupy almost 80% share, and local private label brands only 20%. The entrance of new players is difficult as the market is largely covered by global brands. Frequent product launches, innovative product packaging, healthy and hygienic items, huge marketing & promotional activities, and mergers and acquisitions with smaller level players have been a strong business strategy for market growth.

The top players of bottled water markets are:

The Coca-Cola Company
Pepsi Co.
Parle Bisleri Ltd.
Groupe Danone SA
Nestle Waters


Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report

Value chain analysis
Consumer behavior analysis in country level
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
4. Market Dynamics
4.1 Drivers
4.1.1 Health Concerns & Change in Water Consumption Habits
4.1.2 Ease of Handing and Portability of Bottled Water
4.2 Constraints
4.2.1 Environment Pollution Concern Through Plastic Bottles
4.2.2 Potential Health Hazards Of Bottled Water
4.3 Opportunities
4.3.1 Innovative Packaging with Minimum Enviroment and Health Hazards
4.3.2 Products with High Mineral and Vitamins Content
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Types
5.1.1 Still Water
5.1.2 Carbonated Water
5.1.3 Flavored Water
5.1.4 Functional Water
5.1.5 Others
5.2 By Packaging
5.2.1 Bottles (PET)
5.2.2 Cans
5.2.3 Cartons
5.2.4 Others
5.3 By Distribution Channel
5.3.1 Speciality Stores
5.3.2 Online Store
5.3.3 Supermarkets/ Hypermarkets
5.3.4 Convenience Stores
5.3.5 Departmental Stores
5.3.6 Others
5.4 By Geography
5.4.1 Europe
5.4.1.1 Germany
5.4.1.2 France
5.4.1.3 Spain
5.4.1.4 Italy
5.4.1.5 Belgium
5.4.1.6 Russia
5.4.1.7 Others
6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
7. Company Profiles
7.1 The Coca-Cola Co.
7.2 Danone Group
7.3 Hoevelmann
7.4 Gerolsteiner
7.5 Groupe Alma
7.6 Ferrarelle
7.7 Fonti di Vanadio
7.8 Nestle
7.9 Norda
7.10 PepsiCo
7.11 San Benedetto
7.12 Sogeam
7.13 Vichy Catalan
8. Appendix

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