Market Entry-Home Healthcare Industry in Saudi Arabia
About the Market
Major factors driving the growth of this market include the rise in aging population, increasing incidences of chronic diseases, growing demand for affordable healthcare delivery systems due to the mounting healthcare costs, technological advancements, and government initiatives to promote home healthcare. Conversely, changing reimbursement policies, limited insurance coverage, and patient safety concerns are restricting the growth of this market. Based on products, the market is segmented into testing, screening, and monitoring, therapeutic, and mobility care products. The testing, screening, and monitoring product segment was expected to account for the largest share of the home healthcare market, in 2015, due to the emphasis on preventive medicine. The potential to reduce healthcare complications and ensure the portability of devices, with high accuracy is expected to create a significant demand for monitoring and testing devices. Developed regions like North America and Europe are expected to dominate the market. However, the emerging nations are poised to be the fastest-growing over the forecast period. Key market players include Philips Healthcare, Kindred Healthcare, Linde Group, Almost Family Inc., Abbott Laboratories, LHC Group, Johnson & Johnson, A&D Company, Amedisys Inc., Fresenius SE & Co. KGaA, Omron Healthcare, McKesson Corporation, Apria Healthcare Group, Kinnser Software Inc., and Roche Holdings AG.
About the Geography
Saudi Arabia is a monarchical state with large oil reserves and is one of the leading members of OPEC. It is an oil-based economy and the government controls most major economic activities. Due to the low oil prices, the government is focusing on expanding its healthcare, education, nuclear, construction, and tourism industries. It is the third largest recipient of FDI in western Asia.
Saudi Arabia has a stable economy, a large local market with a high spending capacity, sound infrastructure, and a well-regulated banking system. Political and social tensions along with the policy of “Saudisation”, which favors domestic labor, have been major obstacles to FDI. Laws regarding intellectual property are not transparent and the laws enforce segregation of sexes in most business and social settings. To attract investors, the government recently announced the opening of the retail and wholesale sectors to 100% foreign ownership. Extensive privatization programs and controlled inflation add to the reasons for FDI. Investors can form joint stock companies, branch offices, and limited liability partnerships only, as a foreigner is not allowed to conduct business as a sole proprietor in Saudi Arabia.
The government also encourages companies to hire local women to improve workplace sex ratios.
GDP (USD billion)
GDP Annual Growth Rate
GDP Per Capita
Consumer Price Index (CPI)
Balance of Trade (USD billion)
Manufacturing PMI (Index Points)
55.3 Index Points
Ease of Doing Business
Consumer Spending (USD billion)
Corporate Tax Rate
The Market Entry Series
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