Market Entry - Electronic Medical Records Industry in Poland
About the Market
The rise in diseases, demand for quality care by patients and the increasing number of hospitals and clinics are paving the way for the overall growth of the global electronic medical record technology. The advent of integrated healthcare services delivery platform with the help of EMR technology has led to the wide popularity of EMR software among hospitals and clinics. Currently, electronic medical record technology is widely used in North America due to the various initiatives taken by the government in the region through ‘The Health Information Technology for Economic and Clinical Health (HITECH) Act of 2009’, which directed the Office of the National Coordinator (ONC) for Health Information Technology to promote the adoption and meaningful use of electronic medical records in the region. Also, there is an incentive plan for hospitals and clinics in the U.S. for facilitating the ‘meaningful use’ of EMR technology. The developed nations of North America EMR market is followed by the Western Europe market as numerous players are expected to enter the North American market over the forecasted period. The emerging regions of Asia-Pacific are expected to be the next lucrative market for EMR companies. Some of the key players identified in the global electronic medical record market report include Cerner Corp, McKesson Corporation, Medical Information Technology Inc., Epic Systems Corporation, NextGen Healthcare Information Systems LLC, Greenway Health LLC and GE Healthcare.
About the Geography
Poland is an eastern European country bordered by Germany and is a part of the E.U. and NATO. It is a parliamentary republic, which gained independence from the Russian empire in 1918.The government of Poland is politically stable and a pro-business. Poland is the largest beneficiary of EU funds and was ranked as the 20th largest recipient of FDI internationally in the World Investment Report, 2015, by UNCTAD.
Poland has been aggressively working on its infrastructure and has the largest consumer market in the newly joined EU countries. It has had a stable economy with current GDP growth rate around 3.5%. The Polish parliament passed laws in 2002, which aided in investment in SEZs and access to the European Union structural funds. The government has taken several measures to ease the process of setting up a business and incentivized companies to invest in Poland. In July 2011, the Act Limiting Administrative Barriers for Citizens and Businesses went into effect, introducing a series of measures designed to diminish the burden of Poland's state bureaucracy. Since 2012, a company can be registered as a limited liability company within 24 hours. SEZs benefit from income tax and real estate tax exemption. In addition, in the case of hiring in regions with high levels of unemployment, companies can benefit from tax reductions. It also follows the EU laws related to copyright and intellectual property.
Corruption has significantly reduced in recent years through a combination of law enforcement action and political will.
Poland follows EU’s trade regulations and with its huge workforce and its proximity to major economic powers like the UK, Germany, and France, it has the potential to be the ideal investment hub in Europe.
GDP (USD billion)
GDP Annual Growth Rate
GDP Per Capita
Consumer Price Index (CPI)
Balance of Trade (USD million)
Manufacturing PMI (Index Points)
52.2 Index Points
Ease of Doing Business
Consumer Spending (USD billion)
Corporate Tax Rate
Sales Tax Rate
The Market Entry Series
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