Asia-Pacific Surfactants Market - Segmented by Type, Origin, Application and Geography - Growth, Trends and Forecast (2018-2023)
The Asia-Pacific surfactants market is expected to register a CAGR of 5.85% during 2018 - 2023. Surfactants have a wide range of applications because of its properties like high adsorption rate, elasticity, and viscosity. They are used to stabilize rapidly forming bubbles during processes like emulsification and flocculation in various chemical and textile industries.
Growing Personal Care Industry in Asia-Pacific
Personal care is one of the major end-users for surfactants. Surfactants are used as ingredients in a variety of products in the personal care segment, such as foaming agents, dispersants, emulsifiers, solubilizing agents, cleansers, and conditioners, among others. The personal care industry accounted for a healthy share of the global market in 2016. Asia-Pacific has become the largest consumer as well as producer of surfactants. The production has reached such high levels that it has become a major hub for exporting of cosmetics and personal care products to developed nations, such as the United States. Overall, the market share of Asia-Pacific in the personal care industry (including cosmetic products, and others) is growing significantly and is likely to follow the same trend during the forecast period, driving the overall market for surfactants in the region.
Anionic Surfactants Dominate
An anionic surfactant belongs to the class of surface-active reagents, in which the head of the surfactant macromolecule remains negatively charged. This allows it to bind to impurities and particles suspended in the liquid. Anionic surfactants account for approximately half of the total share of the market. Growing focus on environmental regulations is expected to increase the demand for anionic surfactants. In terms of volume, the three most-used anionic surfactants are alpha-olefin sulfonates, linear alkylbenzene sulfonates, and alcohol ethoxysulfates. High price and supply fluctuations of petrochemical products, and reducing dependence on crude oil are likely to drive the demand for anionic surfactants. The current market demand for environment-friendly alternatives has led to a boost in demand for bio-based anionic surfactants.
China Tops in the Consumption of Surfactants
China was the largest consumer of surfactants in 2017 and the country is likely to continue its dominance during the forecast period. The market for soap, washing powder and synthetic detergent industry in China has grown at an average annual rate of 13.2% in the last five years due to the rising awareness on hygiene and development in liquid soap. China is becoming the largest market in terms of cosmetics and skin care products globally. The beauty sector in the country has witnessed a growth of around 5% in the last ten years. Continuous growth in population is another factor fuelling the demand for personal care soaps and detergents in the country, which, in turn, is augmenting the surfactants market.
May 2017:AkzoNobel and Atul announced their intention to jointly invest in the production of monochloroacetic acid (MCA) in India, which will include setting up a world-class MCA plant at Atul’s facility in Gujarat.
October 2017: Clariant released a new product GlucoPure, a unique label-free surfactant which is produced from renewable sunflower oil.
Major Players: 3M Company, Akzo Nobel, BASF AG, Bayer AG, and DowDupont, among others.
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