Asia-Pacific Sugar Free Chewing Gum Market - Segmented by Distribution Channel, and Geography â€“ Growth, Trends, and Forecast (2018 - 2023)
The Asia-Pacific sugar free chewing gum market is expected to reach USD 3.7 billion by 2023 growing at a faster rate during the forecast period. The Asia-Pacific sugar free chewing gum sale has surpassed 87.4 million Kg in 2017. Sugar free chewing gum holds more than 50% of the Asia-Pacific overall gum market owing to tooth decay reduction.
India registered a strong growth rate during the past five years and is witnessing a CAGR of 18.5% during the forecast period. China and Japan are the largest market, which is followed by South Korea. Despite of the declining overall gum sale, China continues to drive the sugar free chewing gum growth during the forecast period. Consumer preference for different flavors and convenient packaging, such as blister pack single pack remains the key driver for markets.
Innovation and Packaging the Key Growth Factor
Product innovation in unique shape, form, new pack, and varied flavor range continued to be sugar free chewing gum market opportunity to drive sale. Recently, Hershey introduced Ice Breaker Ice Cube gum, which has unique soft cube shape. The product contributed highest growth to the Company’s gum category compared to others. The change in pack format from ice cube bottle pack to single pack is another major growth factor for the company. As chewing gum consumption pattern is largely driven by impulse purchasing, thus, attractive and fun packaging plays vital role. The negative impact of gum on consumer’s health owing to sugar content has driven the sugar-free gum market growth. Product launch with innovative cooling crystals, hybridization of mint, and gum, fruity flavors, such as strawberry, arctic grape, and cool lemon has increased sugar free chewing gum demand.
Japan Sale Affected by Declining Smokers Population
Japan Sugar Free Chewing Gum market size is expected to register a negative CAGR to reach USD 605 million by 2023. The sale is continuing to decline from 2014 onwards due to increased health awareness and decline in number of smokers in the country. Mint gained huge popularity as compared to sugar-free chewing gum in Japan, due to extra convenience offered and free from environment impact. Manufacturers are looking to withdraw or shift their products from the market. India, which is at a nascent stage with only 4 million Kg in 2018, recorded a fastest growth rate. Large youth population, within age group of 18-24 year is driving the sales of sugar free gums. Driving consumer awareness through packaging to demonstrating product information through design is the future sugar free chewing gum market opportunity.
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