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Asia-Pacific Sugar Free Chewing Gum Market - Segmented by Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

Asia-Pacific Sugar Free Chewing Gum Market - Segmented by Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

The Asia-Pacific sugar free chewing gum market is expected to reach USD 3.7 billion by 2023 growing at a faster rate during the forecast period. The Asia-Pacific sugar free chewing gum sale has surpassed 87.4 million Kg in 2017. Sugar free chewing gum holds more than 50% of the Asia-Pacific overall gum market owing to tooth decay reduction.

India registered a strong growth rate during the past five years and is witnessing a CAGR of 18.5% during the forecast period. China and Japan are the largest market, which is followed by South Korea. Despite of the declining overall gum sale, China continues to drive the sugar free chewing gum growth during the forecast period. Consumer preference for different flavors and convenient packaging, such as blister pack single pack remains the key driver for markets.

Innovation and Packaging the Key Growth Factor

Product innovation in unique shape, form, new pack, and varied flavor range continued to be sugar free chewing gum market opportunity to drive sale. Recently, Hershey introduced Ice Breaker Ice Cube gum, which has unique soft cube shape. The product contributed highest growth to the Company’s gum category compared to others. The change in pack format from ice cube bottle pack to single pack is another major growth factor for the company. As chewing gum consumption pattern is largely driven by impulse purchasing, thus, attractive and fun packaging plays vital role. The negative impact of gum on consumer’s health owing to sugar content has driven the sugar-free gum market growth. Product launch with innovative cooling crystals, hybridization of mint, and gum, fruity flavors, such as strawberry, arctic grape, and cool lemon has increased sugar free chewing gum demand.

Japan Sale Affected by Declining Smokers Population

Japan Sugar Free Chewing Gum market size is expected to register a negative CAGR to reach USD 605 million by 2023. The sale is continuing to decline from 2014 onwards due to increased health awareness and decline in number of smokers in the country. Mint gained huge popularity as compared to sugar-free chewing gum in Japan, due to extra convenience offered and free from environment impact. Manufacturers are looking to withdraw or shift their products from the market. India, which is at a nascent stage with only 4 million Kg in 2018, recorded a fastest growth rate. Large youth population, within age group of 18-24 year is driving the sales of sugar free gums. Driving consumer awareness through packaging to demonstrating product information through design is the future sugar free chewing gum market opportunity.

Key Developments

  • April 2018 - The Hershey Co. introduced a first-of-its-kind glitter gum under its Ice Breakers brand. The product is available in cherry snow cone flavor with added glittery flair to push their swagger over-the-top. Icebreaker is one of the innovative product with a combination of mint and gum
The Asia-Pacific sugar free chewing gum market is concentrated among multinational players occupying major share. New product innovation with attractive packaging is the main strategy adopted by players. Wrigley India, a subsidiary of Mars Inc., launched Doublemint Mints, which is a sugar-free chewing gum available in two flavors- peppermint and spearmint. The product performed well over the past two years in the market.

Major players - NESTLÉ S.A, MONDELĒZ INTERNATIONAL, INC., PERFETTI VAN MELLE, amongst others.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
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1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Increased Chewing Gum Consumption
3.2.1.2 Increased Health Awareness Related to High Sugar Content in Confectionery
3.2.1.3 Innovation in Product Format and Flavor
3.2.2 Restraints
3.2.2.1 Lowering Smoking Population in Japan
3.2.2.2 Increased Competition from Mint based Confectionery
3.2.3 Opportunities
3.2.3.1 Growing Demand for Functional Products
3.2.4 Porter's Five Forces Analysis
3.2.4.1 Bargaining Power of Suppliers
3.2.4.2 Bargaining Power of Buyers
3.2.4.3 Threat of New Entrants
3.2.4.4 Threat of Substitute Products and Services
3.2.4.5 Degree of Competition
4. Market Segmentation
4.1 By Distribution Channel
4.1.1 Convenience Stores
4.1.2 Specialist Retailers
4.1.3 Supermarkets and Hypermarkets
4.1.4 Online Retail
4.1.5 Variety Stores
4.1.6 Department Stores
4.1.7 Pharmacies
4.1.8 Others
4.2 By Geography
4.2.1 Asia-Pacific
4.2.1.1 China
4.2.1.2 India
4.2.1.3 Japan
4.2.1.4 Australia
4.2.1.5 Rest of Asia-Pacific
5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years
6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players
7. Companies Covered
7.1 The Hershey Company
7.2 Mars, Incorporated
7.3 Ferrero International SA
7.4 Perfetti Van Melle
7.5 Mondelēz International, Inc.
7.6 Lotte Group
7.7 Tootsie Roll Industries
7.8 Wm. Wrigley Jr. Company
8. Appendix
8.1 Disclaimer
8.2 Sources
LIST OF TABLES
1: Sugar-Free Chewing Gum Market: Revenue in USD million, by Country, Asia-Pacific, 2015-2023
2: Sugar-Free Chewing Gum Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023
3: Sugar-Free Chewing Gum Market: Revenue in USD million, by Distribution Channel, India, 2015-2023
4: Sugar-Free Chewing Gum Market: Revenue in USD million, by Distribution Channel, China, 2015-2023
5: Sugar-Free Chewing Gum Market: Revenue in USD million, by Distribution Channel, Australia, 2015-2023
6: Sugar-Free Chewing Gum Market: Revenue in USD million, by Distribution Channel, Japan, 2015-2023
7: Sugar-Free Chewing Gum Market: Revenue in USD million, by Distribution Channel, Rest of Asia-Pacific, 2015-2023
8: Sugar-Free Chewing Gum Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023
9: Sugar-Free Chewing Gum Market: Volume in million Kg, by Country, Asia-Pacific, 2015-2023

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