Asia Pacific Sports Drink Market - Growth, Trends, and Forecast (2018 - 2023)
With the increasing urbanization and increasing awareness amongst the consumers of the importance of health, sports drink market in developing regions, like Asia-Pacific is surging and is expected to offer immense growth opportunities. In Asia Pacific region, many sports activities are attracting the interest of middle aged and geriatric population. People are getting more involved in recreational activities and are also getting aware about the importance of nutrition, which is a major factor for the escalation of the sports drink market.
The Asia-Pacific sports drink market is expected to surge, owing to an increasing percentage of urbanization and growth in the number of fitness centers across the countries, like India and China. The surging demand for natural sweeteners is also expected to drive the growth of the sports drink market in Asia-Pacific, owing to the no or low content of calories in the sweeteners used in the tailoring of the sports drink by the manufacturers in the regional market.
The key trend observed in the Asia-Pacific sports drink market include the inclusion of new sports drink flavors and emerging concept of nutrient timing. The sports drink manufacturers in the region have also offering their products in attractive new flavors, like strawberry, cream, lime, or cucumber with which the manufacturers are expecting a positive response from the consumers.
Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate), and hypertonic (high level of carbohydrate). The sports drinks market is also segmented on the basis of sales channels and brands.
The sports drink market in Asia-Pacific region cover major countries, like China, India, Japan, Australia, and rest of the region. Japan is estimated to be the highest revenue generating country in Asia-Pacific sport drink market owing to the decreased leisure time with the population. Australia is expected to account for the largest share of the overall sales of sports drinks due to a relatively higher percentage of obese population in the country. China and India are expected to register a notable growth during the forecast period (2018 - 2023).
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