Asia Pacific Cosmetics Products Market- By Products, Distribution Channels, Countries and Vendors - Market Trends and Forecasts (2015 - 2020)
The cosmetics or beauty products industry in the world is one sector which remains impervious to the ups and downs markets. Overall sales are indeed affected in the event of an economic downturn, but one can count on sales of cosmetics to maintain a certain volume overall. This is because of continuing and growing usage of products by women, and increasingly, by men, across the world.
The Asia-Pacific is the largest cosmetics market in the world, with a large population, increasing urbanization, disposable income and inclination to better appearance. In 2014, this market was a total of 34.7% of the world cosmetics market, and this share is only expected to grow as new unpenetrated markets are explored. The APAC cosmetics market is expected to be worth $ 115.5 billion in 2015, and is expected to grow at a CAGR of 10.03% over the forecast period, to reach $ 186.24 billion by 2020. Japan is leading the market, while countries like India and China represent high growth markets, South Korea represents center of high growth innovations of cosmetics. The country, after starting a number of beauty trends and launching a number of disruptive tools and techniques of makeup, has built a large export business around cosmetics.
Cosmetics can be subdivided by the areas of application. Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products like primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer. Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lipstains, coloured lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eye brow pencils (and recently, fake eye brows), fake eye lashes, mascara, and more. Another extension of cosmetics are nail colours. Aside from these products, there are ancillary industries for cosmetics supportive products like make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits under one beautifying product. The result of this trend, originating in South Korea, is the BB (followed by CC, DD and EE) creams, which have the colour correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.
The predominant trends for cosmetics include lasting power and new colour palettes, increasing market share for ethnic (African, or Asian skin tone specific) products, and an increased preference for vegan, organic and natural beauty products to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products.
High disposable income in Australia, Japan, New Zealand, parts of China are the reason for a high penetration of luxury brands like Dior, Guerlain, Clarins, Clinique, Lancome, Estee Lauder, Shiseido, etc. These brands are now making their way into developing markets of India, China, etc., at a fast pace due to rising disposable income and inclination to spend more on appearance. Distribution is pervasive through exclusive stores of luxury products in malls or standalone, while ecommerce is emerging as a competitor to direct sales for all mass and premium brands. Direct sales for Avon continue to hold and grow market value. Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide benefits of high priced premium products, at a lower than premium cost. This product class has been dubbed â€œmasstigeâ€. Moreover, a market for of vegan/halal products for Islamic consumers has been proliferating in Europe, although at a smaller scale.
Some important players in the mass/masstige makeup/cosmetics field include P&G, Beiersdorf, Unilever, MAC, Revlon, L'Oreal, Olay, Avon, etc. among others.
Rising disposable incomes, an inclination to spend on appearance, a large section of the world's teens growing older, younger, a union of for skin-benefiting and beautifying aspects in new makeup products through research into use of natural products and other disruptive beauty-related tools and techniques especially in South Korea, continuing breakthrough research on products, large swathes unpenetrated potential market regions are some of the drivers of this market.
New medical technologies for beauty enhancements are making it harder for cosmetic products to reach out customers. Also volatile raw material prices make it harder for companies to maintain stable prices for the products. All these factors are challenging the growth of this industry.
What the report offers
Market Definition for the specified topic along with identification of key drivers and restraints for the market Market analysis for the Asia-Pacific Cosmetics Market, with region specific assessments and competition analysis on a Asia-Pacific and regional scale Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Asia-Pacific and regional scale Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares Identification and analysis of the Macro and Micro factors that affect the Asia-Pacific Cosmetics Market on both Asia-Pacific and regional scale A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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