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Asia-Pacific Baked Food & Cereals Market - Segmented by Product Type, Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

Asia-Pacific Baked Food & Cereals Market - Segmented by Product Type, Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

The Asia-Pacific Baked food & cereals Market is expected to reach USD 137 billion by 2023 at a CAGR of 6.5%, during the forecast period. The Asia-Pacific Baked food & cereals sale has surpassed 20,903 million Kg in 2017, registering a volume CAGR of 4.5%, during the forecast period. The consumption of baked food & cereals has observed a faster growth during the past five year which is expected to continue.

China dominates the market with a market share of 38%, with a volume consumption of 7,594 million Kg in 2017. Change in baked food & cereals consumption pattern and inclination towards healthier products are the primary factor affecting the market. Increased adoption of western lifestyle and increased consumer taste for nutritional baked food & cereals are driving sales.

Multigrain Products on Rise

Product launched with incorporating millets, ancient grains, high fibre, and nutritional cereals, such as oats, chia seeds, and flaxseeds have performed well over the past five years. Increased health awareness among consumer are driving baked product sales mainly in bread category. Baked food & cereals being a staple food that constitutes major part of daily diet, has catered more functional demand. New low carb, high fiber, multigrain, and fortified Baked food & cereals that appeal to health-conscious consumers have triggered the market growth. Healthier alternative of bread in India accounts for more than 20% of the total bread sales driven by multigrain and brown bread. The demand for functional ingredients in bakery products is rising, owing to its nutritional benefits. In addition to functional health benefits, incorporating natural ingredients, such as natural preservatives, antioxidants, and enzymes in Baked food & cereals are on rise. Companies are targeting to replace shortenings and fat with Omega-9, Omega 3, which improves the fatty acid profile and support performance. Cholesterol reduction, weight management, high protein, and sugar control are the key consumer trend.

China dominate the Market

China is the largest market, with a baked products volume consumption is expected to reach 10,070 million Kg by 2023. Cakes, pastries, and sweet pies dominate the market with a market share of 37% followed by bread and biscuits market. Rising consumer demand for western baked good especially pastries in China has fueled the market growth. Organic, natural, and health claim on Baked food & cereals offer potential future baked products market opportunity. Consumer preference for sweet baked good is popular among Asian countries. Expanding retail distribution channel is another factor expanding sales in rural and tier II cities. Increased competition from artisanal, food service offering varieties of fresh Baked food & cereals have affected the packaged baked food & cereals sale.

Key Developments

  • June 2017 - Modern Foods, which is one the leading player in bread category, re-launched its iconic brand with eight new variants, along with new packaging and advertising. Product includes-multigrain supersede, atta Shakti, high fibre. The company also aimed to expand its distribution channel by 50% in tier I city with revenue sales by 25%.
  • May 2017 - Grupo Bimbo S.A.B. de C.V. acquired major stake of USD 50 million in Harvest Gold as a strategy to inter into Indian market. Grupo Bimbo S.A.B. de C.V. acquired East Balt Bakeries for an amount of USD 650 million, to expand into food-service market
The Asia-Pacific Baked food & cereals Market is highly fragmented with large number of domestic and multinational player competing for market share. Companies focusing on new product launch with healthier ingredients/organic claim as their key marketing strategy. Increased private label brands are possessing tough competition to the existing players.

Major players - DAN CAKE, BARILLA GROUP , GRUPO BIMBO, S.A.B. DE C.V., ASSOCIATED BRITISH FOODS PLC, ALMARAI, CAMPBELLS SOUP COMPANY, PREMIER FOODS GROUP LIMITED, amongst others.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.


1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Changing Lifestyle, Indulgence, and Consumer Interest for Western Baked Goods
3.2.1.2 Increased Consumption of Cakes & Pastries in China
3.2.1.3 Consumer Demand for Additive Free, Healthier, and Natural Baked Products
3.2.2 Restraints
3.2.2.1 Health Concern, due to Artificial Additives and Calories
3.2.2.2 Wider Availability of Substitutes
3.2.3 Opportunities
3.2.3.1 Growing Interest for Organic Baked Products
3.2.4 Porter's Five Forces Analysis
3.2.4.1 Bargaining Power of Suppliers
3.2.4.2 Bargaining Power of Buyers
3.2.4.3 Threat of New Entrants
3.2.4.4 Threat of Substitute Products and Services
3.2.4.5 Degree of Competition
4. Market Segmentation
4.1 By Product Type
4.1.1 Breads
4.1.2 Breakfast Cereals
4.1.3 Cakes, Pastries, and Sweet Pies
4.1.4 Sweet Biscuits
4.1.5 Morning Goods
4.1.6 Crackers and Savory Biscuits
4.2 By Distribution Channel
4.2.1 Convenience Stores
4.2.2 Specialist Retailers
4.2.3 Supermarkets and Hypermarkets
4.2.4 On-line Retail
4.2.5 Variety Stores
4.2.6 Other Distribution Channels
4.3 By Geography
4.3.1 Asia-Pacific
4.3.1.1 China
4.3.1.2 India
4.3.1.3 Japan
4.3.1.4 Australia
4.3.1.5 Rest of Asia-Pacific
5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years
6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major five Players
7. Companies Covered
7.1 Barilla Group
7.2 Grupo Bimbo, S.A.B. de CV
7.3 Associated British Foods PLC
7.4 PepsiCo, Inc.
7.5 Campbells Soup Company
7.6 General Mills, Inc.
7.7 Yamazaki Baking Co., Ltd
7.8 Chipita S.A.
7.9 The Kellogg Company
7.10 United Biscuits (UK) Ltd
7.11 Dan Foods
7.12 Finsbury Food Group Plc
8. Appendix
8.1 Disclaimer
8.2 Sources
LIST OF TABLES
1: Baked Foods & Cereals Market: Revenue in USD million, by Country, Asia-Pacific, 2015-2023
2: Baked Foods & Cereals Market: Revenue in USD million, by Product Type, Asia-Pacific, 2015-2023
3: Baked Foods & Cereals Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023
4: Baked Foods & Cereals Market: Volume in million Kg, by Country, Asia-Pacific, 2015-2023
5: Baked Foods & Cereals Market: Volume in million Kg, by Product Type, Asia-Pacific, 2015-2023
6: Baked Foods & Cereals Market: Revenue in USD million, by Product Type, India, 2015-2023
7: Baked Foods & Cereals Market: Revenue in USD million, by Product Type, China, 2015-2023
8: Baked Foods & Cereals Market: Revenue in USD million, by Product Type, Japan, 2015-2023
9: Baked Foods & Cereals Market: Revenue in USD million, by Product Type, Australia, 2015-2023
10: Baked Foods & Cereals Market: Revenue in USD million, by Product Type, Rest of Asia-Pacific, 2015-2023

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