Africa Processed Meat Market - Growth, Trends and Forecasts (2017 - 2022)
The African processed meat market is expected to grow at a CAGR of XX% over the forecast period to reach USD XX million by 2021. Organic meat is expected to be a premium segment in this region.
The increase in disposable income drives the growth of the African processed meat market. The rising cost of raw materials used in feed is a major restraint to the market. Religious practices further reduce the consumption of pork and beef. However, the promotional campaigns by major companies are helping market expansion.
The African processed meat market has been segmented by product type into cured meat, which is widely consumed and dominates the market, and uncured meat. Among the cured meats, fully cooked and formed meat is the major segment.
The market is also segmented by meat type into poultry, beef, pork, mutton and others. Processed poultry segment dominates the market and the demand for poultry products is expected to grow at an exponential rate over 2016-2021. In Africa, poultry consumption is reported to be the highest at 32.2 kg per capita.
South Africa is the major market in the African region. Poultry is the fastest growing category in South Africa with its volume increasing by 4% in 2013. Durban city is considered as the largest Indian city outside India and mutton and lamb are the popular red meats in this region.
Africa is an emerging market and vendors are trying to expand their businesses by means of mergers, acquisitions or partnerships. The major companies are promoting the health benefits of animal proteins in this region to increase the growth of the market. Innovations in meat processing technology encourage the vendors to introduce new products.
Some of the major players in the market include:
Tyson Foods Inc.
Key Deliverables in the Study
Market analysis for the Africa processed meat market, with region specific assessments and competition analysis on global and regional scales.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the market on both global and regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and identifying the regions which are still untapped.
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