Africa Food Flavor Market - Growth, Trends, and Forecast (2020 - 2025)
The Africa food flavor market is projected to register a CAGR of 6.18% during the forecast period.
- Consumption of food with low fat, salt, and carbohydrates is a key driver in augmenting the consumption of flavors in Africa. As flavors are region- and country-specific, manufacturers are constantly innovating to capture a larger market share. Globalization and modernization also play a crucial role in creating interest among individuals for buying new products.
- The new food trends include the unique flavor profiles from Africa and Asia. For instance, at present, botanicals are gaining more attention in the supplements manufacturing segment. Besides, spices, herbs, and other plant-based ingredients are used to add flavor, color, texture, and taste.
Key Market Trends
Increased Production of Processed Foods with Exotic Flavors
With the increase of the working population, the need for processed and ready-made food products associated with interesting flavors and enhanced taste is on the rise. Companies producing snack food items, like chips, instant noodles, biscuits, and others, are producing varied food flavors to differentiate their product from the competitors. Further, chocolate is also used as a flavor in various products, like ice-creams, cakes, and Indian sweets, among others, by sweet and snack shops, confectionaries, and restaurants.
Growing Demand for Savory Snacks
Consumers are becoming increasingly aware of the benefits of reduced salt or rice-based savory snacks, which are considered healthy and nutritious. They are shifting toward low-fat savory snacks, which indicates strong market growth. For most of the population that does not include sugar in its diet, savory snacks are perceived as healthy as they do not contain sugar. The demand for savory snacks is growing among the diabetic population. Simba Snacks is the dominant player in the South African savory snack market and has continued to gain share, due to the price promotions for its Simba potato chips brand.
Companies are working on the extraction process for these natural flavor sources, to meet the growing demand for natural flavors. Some of the major players in the Africa food flavor market include Koninklijke DSM NV, Kerry Group PLC, Teubes, Givaudan, BASF SE, and Archer Daniels Midland (ADM), among others.
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