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Africa Food Colorants Market - Growth, Trends, and Forecast (2018 - 2023)

Africa Food Colorants Market - Growth, Trends, and Forecast (2018 - 2023)

Market Insights

The onset of formal stores in Africa has led to an increase in the demand for processed foods and in turn, has driven the food colorant market, which is expected to register a CAGR of 4.5% during the forecast period 2018-2023. The shift towards modern lifestyle and increase in disposable incomes are further instigating the demand for processed food, driving the market for food colorants in Africa.

The inability of the food & beverage industry to meet the consumption demand is forcing them to resort to food colorants to enhance their products. Kenya is one of the largest exporters of food colorants in Africa.

Market Dynamics

The organic raw material to synthesize food color (called bixa Orellana crop) is found in abundance in Africa. With the demand for natural food colorant increasing in regions like the United States, Japan, United Kingdom, etc., the prospects of food colorants export market are on the rise in Africa. Moreover, to meet the rising consumption demand in Africa, food colorants usage by food manufacturers is increasing in the food & beverage market. Further, awareness among people and strict policies against the use of synthetic food colors is widening the scope for natural food colors in Africa.

The high cost of natural food colors is one of the major challenges faced by the food colorant market in Africa. Growing food safety concerns in the African food markets are pressurizing manufacturers to adopt clean labels.

Market Segmentation

The African food colorant market is segmented based on types, which include synthetic and natural colors. Synthetic colors currently hold the major share, but natural colorants are the fastest growing segment, following recent safety concerns regarding artificial dyes in foodstuffs. By application, the food colorants market is bifurcated into bakery, beverages, confectionary, dairy & frozen foods, etc. Beverages take up a large share of food colorant usage in Africa. Food colorants are available in the form of liquid, powder, gel, and others, as per the requirement of the manufacturer.

Key Developments

  • June 2017 - Medclear launched Curcutint, a water-soluble natural food colorant. Curcutint is an innovative, completely clear, water-soluble curcumin liquid, which has been launched for the first time in the world, by Medclear patent-pending [national and international (PCT)] process and technology. This natural food colorant gives different yellow hues.
Major players - AARKAY FOOD COLORS, DDW-COLOR HOUSE, FMC CORP, LAKE FOODS, RINKEN VITAMIN, ROYAL DSM, SENSIENT TECHNOLOGIES, among others.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
  • Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.


1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trend
4. Market Dynamics
4.1 Drivers
4.1.1 Availability of Organic Colorant Source
4.1.2 Rising Consumption Needs
4.1.3 Demand for Processed Food and Beverage
4.2 Restraints
4.2.1 High Cost of Natural Food Colorants
4.3 Opportunities
4.3.1 Targeting new audiences
4.3.2 High Demand for Colorants
4.4 Porters Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Type
5.1.1 Synthetic Food Colorants
5.1.2 Natural Food Colorants
5.1.3 Others
5.2 By Application
5.2.1 Bakery
5.2.2 Dairy and Frozen Products
5.2.3 Oils & Fats
5.2.4 Confectionary
5.2.5 Meat, Poulty, and Sea Food Products
5.2.6 Beverages
5.2.7 Others
5.3 By Form
5.3.1 Gel
5.3.2 Powder
5.3.3 Liquid
5.3.4 Others
5.4 By Geography
5.4.1 Africa
5.4.1.1 South Africa
5.4.1.2 Others
6. Competitive Landscape
6.1 Strategy Adopted by Key Players
6.2 Market Share Analysis
7. Company Profiles
7.1 Aarkay Food Colors
7.2 DDW-Color House
7.3 FMC Corp
7.4 Lake Foods
7.5 Rinken Vitamin
7.6 Royal DSM
7.7 Sensient Technologies
8. Appendix
8.1 Disclaimer

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