The Africa Chia Seeds Market was USD XX million in 2015. It is a very niche market and is expected to grow at a CAGR of XX% during the forecasted period. The market is expected to reach USD XX million by 2020. Chia seeds are grain seeds with various nutritional properties. Chia seeds are rich in omega-3, fiber and protein, are a good source of minerals and are gluten free. Currently due to high demand and relatively low supply of chia seeds, value of chia and chia containing products are much higher as compared to canola, soy and flax seeds. It is forecasted that the demand for chia seeds is going to increase in African region in the coming five years.
Now a days chia seeds are utilized by various industries including functional food, animal feed and cosmetics. However the food industry soars above the rest when it comes to consumption. In food and beverage industry chia seeds are getting promoted as packed superfood and as supplements in bakeries, in cereals, muesli bars, peanut butter and beverages.
The major factors driving the industry include the growing demand of cereals, snacks and beverages, increasing demand of healthy food ingredients, rising awareness about gluten free diet, easy transportation and long shelf life. Chia seeds have advantages over competitive products like flax seeds, as chia seeds need not to be grounded and there is no issue of rancidity as in the case of flax. Chia seeds have the same omega-3 content as flax seeds and it is predicted that chia seeds will be replacing the flax seed market in the coming decade. However, high price fluctuation is the only restraint for the growth of the market. Marketâ€™s high demand to supply ratio is making the market more lucrative for investors, and is creating opportunities for growth of the market. Looking at the growing popularity of superfoods over the past decade, the market seems to hold unlimited potential for growth.
Several African countries have ideal conditions for chia cultivation. Chia Company and Original Chia are conducting trials for chia seed production in Kenya, Tanzania and Ghana. The market is expected to grow in the region due to low crop input cost and high output cost.
The major companies dominating the market include Chia Company, Original Chia, Chiatrition Chia Seeds (Australia), Glanbia Nutritionals (US), Original Chia (Denmark), NaturkostÃœbelhÃ¶r (Germany/Mexico), Benexia (Chile), Naturya, US Chia among others.
Key Deliverables in the Study
Market analysis for the African chia seed market, with region specific assessments and competition analysis.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market.
Extensively researched competitive landscape section with profiles of major companies along with their market shares.
Identification and analysis of the macro and micro factors that affect the African chia seed market.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions in which this industry is blooming and identification of the regions that are still untapped.