Media Buying Agencies in Australia
Industry operators primarily conduct media planning and buying activities. These activities include determining the optimal method of promoting client products and services in print or broadcast media, and negotiating and purchasing advertising space or time. Industry revenue refers to revenue received from media buying activities and services rather than client billings.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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