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Feminine Hygiene and Sanitary Protection Products in US (2016) – Market Sizes

Feminine Hygiene and Sanitary Protection Products in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers sanitary protection (pads/towels; tampons; liners), feminine hygiene (wipes, washes, cups & feminine intimate deodorants) and adult incontinence products. Market value is based on sales through all retail channels including direct to consumers. It excludes products supplied on prescription. Market size for Feminine Hygiene and Sanitary Protection Products in US is given in USD with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for US. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.


  1. Definitions
  2. Retail market size
    • Highlights
    • Figure 1: Value in Local Currency - Value (2010 - 2020)
    • Figure 2: Value in Local Currency - Value growth (2010 - 2020)
    • Table 1: Value in Local Currency (2010 - 2020)
    • Figure 3: Value in USD - Value (2010 - 2020)
    • Figure 4: Value in USD - Spend per capita (population) (2010 - 2020)
    • Figure 5: Value in USD - Spend as a proportion of GDP (2010 - 2020)
    • Figure 6: Value in USD - Value growth (2010 - 2020)
    • Table 2: Value in USD (2010 - 2020)
  3. Market Segmentations
    • Figure 7: US - Feminine Hygiene and Sanitary Protection Products: Retail market segmentation by value (m USD) (2010 - 2015)
    • Table 3: US - Feminine Hygiene and Sanitary Protection Products: Retail market segmentation by value (m USD) (2010 - 2015)
    • Figure 8: US - Sanitary protection: Retail market segmentation by value (m USD) (2010 - 2015)
    • Table 4: US - Sanitary protection: Retail market segmentation by value (m USD) (2010 - 2015)
  4. Market Shares
    • Figure 9: US - Feminine Hygiene and Sanitary Protection Products: Company retail market share by value (%) - 2014
    • Figure 10: US - Feminine Hygiene and Sanitary Protection Products: Company retail market share by value (%) - 2015
    • Table 5: US - Feminine Hygiene and Sanitary Protection Products: Company retail market share by value (%) (2014 - 2015)
    • Figure 11: US - Adult incontinence products Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) - 2014
    • Figure 12: US - Adult incontinence products Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) - 2015
    • Table 6: US - Adult incontinence products Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) (2014 - 2015)
    • Figure 13: US - Pads/towels Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) - 2014
    • Figure 14: US - Pads/towels Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) - 2015
    • Table 7: US - Pads/towels Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) (2014 - 2015)
    • Figure 15: US - Tampons Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) - 2014
    • Figure 16: US - Tampons Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) - 2015
    • Table 8: US - Tampons Feminine Hygiene and Sanitary Protection Products: Brand retail market share by value (%) (2014 - 2015)
  5. Company & Brand details
    • Table 9: US - Feminine Hygiene and Sanitary Protection Products: Company Website Links
    • Table 10: US - Feminine Hygiene and Sanitary Protection Products: Brand Website Links
  6. Compound annual growth rates
    • Table 11: Retail market compound annual growth rates (2011 - 2020)
  7. Socio-economic data
    • Figure 17: Population (millions) (2003 - 2020)
    • Table 12: Population (millions) (2003 - 2020)
    • Figure 18: Consumer price index (CPI) (2002 - 2020)
    • Table 13: Consumer price index (CPI) (2002 - 2020)
    • Figure 19: Gross domestic product (tn USD) (2003 - 2020)
    • Table 14: Gross domestic product (tn USD) (2003 - 2020)
  8. Sources of Data
    • Table 15: US - Feminine Hygiene and Sanitary Protection Products
  9. Methodology
  10. About Mintel

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