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Deodorants in US (2019) – Market Sizes

Deodorants in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2019. This market covers aerosols, pumps, roll-ons, sticks, creams/gels and body spray deodorants for men and women. Market value is based on sales through all retail channels including direct to consumer and selective outlets. Market size for Deodorants in US is given in USD with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for US. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.


  1. Definitions
  2. Retail market size
    • Highlights
    • Figure 1: Value in Local Currency - Value (2011 - 2023)
    • Figure 2: Value in Local Currency - Value growth (2011 - 2023)
    • Table 1: Value in Local Currency (2011 - 2023)
    • Figure 3: Value in USD - Value (2011 - 2023)
    • Figure 4: Value in USD - Spend per capita (population) (2011 - 2023)
    • Figure 5: Value in USD - Spend as a proportion of GDP (2011 - 2023)
    • Figure 6: Value in USD - Value growth (2011 - 2023)
    • Table 2: Value in USD (2011 - 2023)
  3. Market Segmentations
    • Figure 7: US - Deodorants: Retail market segmentation by value (m USD) (2016 - 2018)
    • Table 3: US - Deodorants: Retail market segmentation by value (m USD) (2016 - 2018)
    • Figure 8: US - Deodorants/anti-perspirants: Retail market segmentation by value (m USD) (2016 - 2018)
    • Table 4: US - Deodorants/anti-perspirants: Retail market segmentation by value (m USD) (2016 - 2018)
  4. Market Shares
    • Figure 9: US - Deodorants: Company retail market share by value (%) - 2017
    • Figure 10: US - Deodorants: Company retail market share by value (%) - 2018
    • Table 5: US - Deodorants: Company retail market share by value (%) (2017 - 2018)
    • Figure 11: US - Deodorants: Brand retail market share by value (%) - 2017
    • Figure 12: US - Deodorants: Brand retail market share by value (%) - 2018
    • Table 6: US - Deodorants: Brand retail market share by value (%) (2017 - 2018)
  5. Company & Brand details
    • Table 7: US - Deodorants: Company Website Links
    • Table 8: US - Deodorants: Brand Website Links
  6. Compound annual growth rates
    • Table 9: Retail market compound annual growth rates (2014 - 2023)
  7. Socio-economic data
    • Figure 13: Population (millions) (2003 - 2024)
    • Table 10: Population (millions) (2003 - 2024)
    • Figure 14: Consumer price index (CPI) (2002 - 2024)
    • Table 11: Consumer price index (CPI) (2002 - 2024)
    • Figure 15: Gross domestic product (tn USD) (2003 - 2024)
    • Table 12: Gross domestic product (tn USD) (2003 - 2024)
  8. Sources of Data
    • Table 13: US - Deodorants
  9. Methodology
  10. About Mintel

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