On-trade Soft Drinks - China - May 2016

On-trade Soft Drinks - China - May 2016

“Beverages usually are not the centre of a meal, but pairing the beverages with food can effectively increase consumers’ likeliness of ordering a drink. Aside from herbal tea brands which have successfully paired themselves with hot pot cuisine, there is still great potential for other non-alcoholic drinks to pair with the vast choice of Chinese local cuisines”

Ching Yang, Research Analyst

This report looks at the following areas:

Educate consumers on the concept of food pairing
Link with emotions
Tapping into flavoured water and fermented drinks

TOC available on request

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