On-trade Soft Drinks - China - April 2017
“Multiple healthy ingredients are the essential purchase driver of on-trade soft drinks. Fruit- and milk-based blended smoothie can harness an opportunity as they are the most preferred ingredients. At the same time, restaurants and beverage manufacturers may also want to utilise natural ingredients to create strong sensorial appeal to attract consumers.”
– Summer Chen, Research Analyst
This Report discusses the following key topics:
What makes an ideal beverage menu?
Fruit- and milk-based smoothies can exploit a gap in the market
Eye-catching drinks made from healthy ingredients