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On-trade Alcoholic Drinks - China - July 2017

On-trade Alcoholic Drinks - China - July 2017

“China’s on-trade alcohol market is undergoing a decline due to consumers’ rising health concerns. Brands should try to associate their alcohol products with modern and healthier occasions to encourage more orders. There can also be an opportunity for special home-made alcoholic drinks as consumers continue seeking novel experiences they cannot replicate at home.”

– Summer Chen, Research Analyst

This report examines the following:

Adding alcohol into the healthy lifestyle of modern people
Opportunity for special home-made alcoholic drinks
Strengthening sensorial appeals to encourage orders


TOC available on request

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