On-premise Alcohol Trends - US - May 2016
"Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, and cocktails made with the freshest ingredients. Bars/restaurants can potentially increase alcohol sales by understanding what consumers order which beverages, what motivates consumers to try a drink, and what flavors consumers find appealing."
- Caleb Bryant, Foodservice Analyst
This report discusses the following key topics:
Sales of on-premise alcohol are experiencing steady growth
Gen Xers and Boomers are infrequent on-premise drinkers
Drink type loyalists won’t branch out
There is a disconnect between what consumers want and what is trendy