On-premise Alcohol Trends - US - April 2018
Sales of alcohol on-premise are rising year-over-year thanks to consumers’ interest in premium alcoholic beverages. While the market is growing, competition among bars/restaurants has never been stronger. Foodservice establishments must contend with consumers’ preference for drinking at home and must prepare for the next generation of on-premise consumers. Establishments that focus on providing a unique drinking experience will stand out in the crowded market.
This report looks at the following areas:
On-premise alcohol consumption falls
Consumers prefer drinking at home
Younger consumers enjoy the personal, controlled experience of drinking at home
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