The iGen Beauty Consumer - US - March 2018
"The iGeneration is made up of four segments: tweens, younger teens, older teens, and adults. This diverse age range can be a challenge for brands as some iGens rely completely on their parents, while others have independent spending power. Regardless of age, iGens are generally more engaged and socially conscious than older generations, making them a key demographic for brands looking to shake up the BPC market."
- Alison Gaither, Beauty & Personal Care Analyst
This Report looks at the following areas:
The iGeneration is smaller with less spending power than Millennials
Younger iGens rely heavily on parents
Engagement is based on age