Youth Fashion - UK - December 2016
“Growth in the market is slowing as young women spend less on clothes. Outperforming the market have been the fashion pureplays. Social media plays an important role in fashion purchasing, and without a physical store presence, the pureplays have been highly innovative in building up a social dialogue with young shoppers, while offering the value for money that they seek.”
– Alice Goody, Retail Analyst
This report discusses the following key topics:
Engaging the young male shopper
Which retailers are winning in the youth fashion sector?
How content co-creation can drive social media interaction
The case for embracing shoppable social media