Yogurt and Yogurt Drinks - US - October 2018
"Total sales of yogurt are flat; consumers are trying new yogurt styles and brands but not increasing their total yogurt consumption. While sales of drinkable yogurt are quickly growing they have not offset the decline of spoonable yogurt. Moreover, drinkable yogurts are likely cannibalizing sales of spoonable. High protein/low sugar yogurt styles represent a growth area within the stagnant yogurt market and there is a strong growth potential for non-dairy yogurts."
– Caleb Bryant, Senior Beverage Analyst
This report examines the following issues:
The yogurt market is flat
Innovation keeps market fresh but not leading to increased consumption
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