Yogurt - China - August 2018
"Although consumers’ consumption frequency is lower than last year, China’s yogurt market will keep growing in both the ambient and chilled sectors. The active innovation in flavour and texture, and the introduction of new product formats will be the main impetus, driving the premiumisation trend. Local brands have started to join the national competition, which is good for the market to stay in a healthy developing status."
- Loris Li, Associate Director, Food & Drink
This Report looks at the following areas:
Ambient yogurt can be positioned as a healthy snack
New flavour can drive business but texture innovation deserves attention
Introduce new product formats to enrich the market