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Yoghurt - China - August 2016

Yogurt - China - August 2016

“Constant product upgrading and continued emphasis on naturalness and higher nutritional values will help draw consumers in and keep current users, while there are also innovation opportunities to appeal to the rising interest in super indulgent variants and a need for yogurt/yogurt drinks as a menu item while eating out.”

– Laurel Gu, Director of Research: Food & Drink, Lifestyle

This report examines the following issues:

The upcoming era of super indulgent yogurt
Exotic ways of fermentation need further elaborations before becoming popular
Yogurt drinks can expand their presence in casual dining places

TOC available on request

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