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The Working Life - UK - December 2015

The Working Life - UK - December 2015

“For today’s businesses, a happy and healthy workforce is perhaps their biggest asset. Companies could strive to be more proactive at encouraging healthier lifestyles at work, be it through workplace activities/schemes, healthy nutrition or other health and wellness initiatives.”

Ina Mitskavets, Senior Consumer and Lifestyles Analyst

This report looks at the following areas:

Same-day deliveries to revolutionise retail
Encouraging healthy lifestyles at work
Greater work-life balance as an antidote to rising stress


OVERVIEW
What you need to know
EXECUTIVE SUMMARY
Putting a premium on leisure time
Figure 1: Frequency of doing different activities at lunch - Outdoors, September 2015
Convenience as a USP
Figure 2: Activities done after work, September 2015
Figure 3: Services that would make it more convenient to shop during the week, September 2015
Tackling stress the healthy way
Figure 4: How people deal with work stress, September 2015
Instilling better work-life balance
Figure 5: Workers’ attitudes towards their work routine, September 2015
What we think
ISSUES & INSIGHTS
Same-day deliveries to revolutionise retail
Encouraging healthy lifestyles at work
Greater work-life balance as an antidote to rising stress
THE MARKET
What you need to know
Employment continues to rise
The boom in self-employment
Workers based at home are in the minority
Longer commute to work – A feature of urban locations
Market drivers
Unemployment rate at its lowest since 2008
Figure 6: UK unemployment rate for people aged 16+ (seasonally adjusted), Jul-Sep 2008-2015
Biggest rise in self-employed women
Figure 7: Employment trends (thousands), by gender, 2010-20
Labour productivity has finally picked up
Figure 8: UK Labour productivity measures – Output per hour (seasonally adjusted), Q2 2008-Q2 2015
Very few mainly work from home
Figure 9: UK workers, by main place of work, January to March 2014
Figure 10: Place where people work majority of the time, September 2015
Lengthy commutes
Figure 11: Length of commute, September 2015
Making the most of travelling to work
Figure 12: Length of commute, September 2015
THE CONSUMER
What you need to know
Most workers bring their own lunch on an average week
Four in ten skip lunch at least once a week
Making shopping more convenient
Money doesn’t buy workplace happiness
Workers comfort eat their way out of stress
Promoting healthy lifestyles at work
The growing need for convenience
Lunchtime routine
Catering to the tastes of younger workers
Figure 13: Lunchtime eating habits, September 2015
Connecting people at lunch break
Figure 14: Screenshot from Down to Lunch app, November 2015
Lunchtime makeover – Brands stepping in
Time = luxury for modern workers
Figure 15: Frequency of doing different activities at lunch – Outdoors, September 2015
Figure 16: Screenshot from Taskrabbit.co.uk, November 2015
A trend towards lunching ‘al desko’
Figure 17: Frequency of doing different activities at lunch - Indoors, September 2015
Activities done after work
After-work routines dominated by shopping and errands
Figure 18: Activities done after work, September 2015
Making dining out more accessible
Majority of people stop exercising in middle age
Shopping during the working week
The way we shop is changing
Figure 19: Services that would make it more convenient to shop during the week, September 2015
Innovation in home delivery options
Figure 20: Screenshot from the Parcelhome website, November 2015
Same-day delivery disrupts retailing
More opportunities for face-to-face returns
Satisfaction with working environment
The culture of ‘presenteeism’ is widespread
Figure 21: Overall satisfaction with working environment, September 2015
Figure 22: Overall satisfaction with working environment, by type of employment, September 2015
More flexible working options needed for better work-life balance
Figure 23: Satisfaction with working environment – Specific factors, September 2015
Britain’s workforce is getting sicker
Promoting healthy lifestyles at work
Key driver analysis
Getting the work environment right is key
Figure 24: Overall satisfaction with job/working environment - Key driver output, August 2015
How people deal with work stress
British workers reach for favourite comfort food when stressed
Figure 25: How people deal with work stress, September 2015
Figure 26: Screenshot of Pret a Manger’s ‘SuperBowls’ product range, November 2015
Younger workers more likely to opt for exercise
Figure 27: How people deal with work stress, by age, September 2015
Stepping away from the nine-to-five
Figure 28: Proportion of workers who have not been stressed at work in the past 12 months, by main place of work, September 2015
Workers’ attitudes
No time to re-charge batteries
Figure 29: Workers’ attitudes towards their health, September 2015
Finding the right work-life balance
Figure 30: Workers’ attitudes towards their work routine, September 2015
Using technology to work smarter
Buying time
Figure 31: Workers’ attitudes, by household income, September 2015
APPENDIX
Data sources, abbreviations and supporting information
Data sources
Abbreviations
Definitions
Key driver analysis
Interpretation of results
Figure 32: Overall satisfaction with job/working environment - key driver output, August 2015
Figure 33: Satisfaction with job/working environment, August 2015
UK Research Methodology
Sampling and weighting
Face to Face Surveys
Definitions
Brand & Social Media Research
Trade research
Desk research
Statistical Forecasting
The Mintel fan chart

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