Marketing to Women - UK - February 2017

Marketing to Women - UK - February 2017

“There is a temptation for many marketers to view women as ‘mothers’ or ‘mums-to-be’, but more diverse lifestyles mean that starting a family is not as strong an aspiration for today’s young women as it once was. Brands could therefore benefit from meeting demands for strong, independent female role models that inspire confidence and empower women, but move away from less relatable celebrity and model brand ambassadors that can feed insecurities.”

–    Lucy Cornford, Category Director - Lifestyles

This report will cover the following areas:

Women as more than mothers
The anti-celebrity movement
Breaking gender divides down further

TOC available on request

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