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Women's Haircare - UK - March 2018

Women's Haircare - UK - March 2018

“Growth in the women’s haircare market has been driven by a continued focus on caring needs, especially driven by conditioning treatments. However, as mass brands develop their own versions of salon regimes, prestige brands will need to prove their worth to remain relevant. Regardless of price point, winning brands have proactively adapted to women’s hair concerns. Expert reputations can be built on educating women about hair type and the right products to use.”

– Alex Fisher, Senior Beauty Analyst

This report examines the following issues:

Convenience no longer a priority
The future of prestige retail
Haircare borrows from skincare

TOC available on request

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