"While the US women’s clothing market is indeed large and growing, the growth is incredibly stifled. Sales should reach $170.6 billion this year, basically flat in comparison to 2016. This continued slow pace is expected for the foreseeable future. Younger generations, with their propensity to be more engaged and excited about clothes shopping, could revitalize the market as long as retailers offer apparel items they actually like and prices they are willing to pay. From a marketing standpoint, brands need to maintain a maniacal focus on online channels including mobile and social media to reach these young fashionistas."
Diana Smith, Associate Director - Retail & Apparel
This report will cover the following areas:
Market vitality is weak The basics are broken Role of the physical store transforming