Women's Clothing - US - August 2019
"Most women are buying clothes and many do so frequently. With numerous options of where and how to shop, retailers are pressured to evaluate their assortments and, just as importantly, the way they engage with shoppers. More diverse and independent women shopping the category means more preferences and behaviors retailers need to consider. In order to remain relevant, retailers and brands need to explore meeting the consumer where they are, using social media to communicate and interact with consumers, and offering flexible purchasing options like rentals or try-before-you-buy to give women more options depending on their situation."
– Alexis DeSalva, Retail & Apparel Analyst
This report examines the following issues:
40% of women are shopping four or fewer times a year
Alternative purchasing options introduce new competitors into the market
Social media is an emerging shopping destination
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