Wine Tourism - March 2017
“Wine tourism, the practice of tourism that includes visiting vineyards, wineries, wine festivals and events, and tasting and consuming wine while experiencing the attributes of a wine-growing region, has been enjoying considerable growth over the past few years. It has become increasingly important to the wine industry as a means of diversification beyond wine production and empowers rural communities to develop their own regional tourism product and establish a range of partnerships with other local tourism providers to mutual benefit.”
- Jessica Kelly, Senior Tourism Analyst
This Report answers the following key questions:
What is the history and definition of wine tourism around the world?
What is the state of the global wine industry and how does wine tourism contribute to the industry?
What are the main wine-tourism concepts?
Who is the wine tourist?
What does the future hold for wine tourism?
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