Wine - US - November 2016
"Dollar sales of wine are estimated to reach $61 billion in 2016, an increase of 22% since 2011 (14% inflation-adjusted). Volume sales are growing at a slower rate (7% from 2011-16), pointing to the influence of higher price point products."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This report is looking at the following areas:
Half of wine buyers consider themselves “beginners”
Wine is not widely viewed as an artisanal/craft product
Industry terms don’t resonate with wine buyers
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