Wine - China - November 2016
“Although domestic wine players are still the market leaders, along with easier access to online shopping and international products, consumers in China have become more aware of foreign brands and imported wines. Wine in China is no longer seen as an indulgence of the elite as it previously was, but is being embraced nationwide by many consumers in various city tiers and demographics. Companies and brands should draw attention to wine consumption occasions such as special events or casual socialising occasions as they are the main purchase triggers.”
– Lei Li, Research Analyst
This report looks at the following areas:
What should international wine and domestic wine do competitively?
How should premium wine brands position themselves?
How should wine brands use the online platform effectively?
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