Whole-of-Life Insurance - UK - July 2018
"The whole-of-life market has experienced a difficult period over the past five years but there are signs that this may be coming to an end. A large portion of over-50s have little in the way of savings, providing an opportunity for insurers to provide a cheap route to providing security for dependents. If providers are able to provide innovative new products, whilst simultaneously adapting their advertising campaigns to the increasingly youthful minded over-50s, the market could be set for a return to growth."
- Douglas Kitchen, Financial Services Analyst
This Report looks at the following areas:
Reinvigorate advertising to increase ownership
Significant innovation needed