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White Spirits - US - October 2016

White Spirits - US - October 2016

"The white spirits category is poised for continued modest growth sustained by vodka and propelled by growing interest in the complexities of tequila. Opportunity to grow the category can be leveraged by cross category consumption."

- Mimi Bonnett, Director - Food and Drink, Foodservice

This report looks at the following areas:

Slow growth of white spirits continues
Dark spirits gain traction
Off-premise consumption tops on-premise
Millennials drive on-premise consumption
Tequila, vodka buoy other white spirits


TOC available on request

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