Western-style Fast Food - China - April 2019

Western-style Fast Food - China - April 2019

“Consumers are concerned that having high-calorie and greasy Western-style fast food very often could cause health issues. Western-style fast food businesses could start to introduce healthy drinks, such as probiotic drinks, NFC drinks and infusion teas to mitigate the problems. Besides healthy drinks, consumers also show a high expectation of light meals which could have a long way to go. If businesses want to develop this part, they can consider introducing light meals on family get-togethers.”

– Belle Wang, Associate Analyst, Food and Drink

This report examines the following issues:

Put efforts into developing healthy drinks
Fusion food is a great innovation idea
Functional children’s meals and nutritious labelled light meals are welcomed