Western Spirits - China - September 2016

Western Spirits - China - September 2016

“China’s Western spirits market is under pressure and reflects how the anti-extravagance campaign has affected the luxury sector. Market recovery has been seen and future growth can be projected based on current forecasts and trends, such as premiumisation in the non-business sector and positive consumer indicators. While the bulk of the market is represented by leading market players, they still need to earn consumer trust and confidence, by educating and providing sufficient brand and product knowledge via marketing, diversifying occasions and channels to grasp sales, and improving positive attitudes, and so on. There is scope for growth of Western spirits in China, and increasingly sophisticated Chinese consumers mean that there is market space for innovation and experimentation.”

– Lei Li, Research Analyst

This report discusses the following key topics:

How to position Western spirits under anti-extravagance
How to target women drinkers creatively 
How to effectively use online channels to promote Western spirits

TOC available on request

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