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Western Spirits - China - December 2018

Western Spirits - China - December 2018

“The rising middle-class is fuelling the accelerating recovery of Western spirits in China. With fast adoption of e-channels and growing Western cultural influence, both opportunities and challenges are presented to market players; operators need to find a way to make Western spirits fit into modern Chinese lifestyles. The consumer groups that do already hold moderate knowledge about this category leave room for players to compete with more complex and refined products.”

– Wenxin Xu, Senior Research Analyst, Food & Drink

This report looks at the following areas:

Shine under the right spotlight
Convey the right information
Alleviate growing health concern


TOC available on request

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