“As the smartwatch market develops, the smartwatch could become the latest desirable fashion accessory, posing a direct threat to the fashion watch market as both attract a young demographic. While uptake of smartwatches has been slow due to caution surrounding first editions of new technologies, this is likely to change as more companies enter the market and as people get used to their functionality.”
This report looks at the following issues:
What is driving growth in the watches market? How can watch specialists compete with fashion brands? How are smartwatches impacting the watches market?