Watches and Jewelry - US - March 2019

Watches and Jewelry - US - March 2019

"The watches and jewelry category is growing, but minimally. Changes in traditional lifestyles and gifting occasions could threaten future purchase occasions. Competition is also growing, with new retailers emerging online and retailers outside the channel often being favored for their convenience and value. Retailers need to persuade consumers to shop for more occasions and recipients. Making use of digital capabilities to connect with more consumers, by offering better product discovery tools and more flexible options, should help stimulate more purchasing."

- Alexis DeSalva, Retail & Apparel Analyst

This Report looks at the following areas:

Issue: Nearly half of consumers aren’t shopping the category
Opportunity: Encouraging self-splurges and “just because” gifting
Issue: Jewelry stores are losing sales to competitors outside the channel
Opportunity: Using digital capabilities to attract and convert browsers to buyers


TOC available on request

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