Washers and Dryers - UK - May 2016
“Washing machines are a household essential and will be replaced as a matter of urgency when they go wrong, but the buoyant housing market and growth in household numbers have stimulated the first-time buyer market too. Manufacturers have forged ahead with innovative products in the market for laundry appliances. The capacity of the drum in a typical washing machine was 6kg around five years ago and now there are appliances, with the same standard cabinet size, with drum sizes up to 13 kg. This, and other advancements including higher energy efficiency, is encouraging consumers to pay extra when they buy an appliance. At the same time intense competition in the marketplace means that prices have fallen in real terms, so that today’s customers are getting more for less money.”
– Jane Westgarth, Senior Market Analyst
This report discusses the following key topics:
Online or in-store for laundry appliances?
What is the impact of urbanisation on demand?
Are consumers interested in ‘connected’ laundry appliances?