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Vitamins and Supplements - UK - September 2019

Vitamins and Supplements - UK - September 2019

“The strong focus on diet for health benefits and the growing availability of fortified and functional food and drink present major challenges for the VMS market, making it even more important for products to create compelling standout. Organic products, fun formats with exciting flavours and vitamins/supplements tailored to individual needs are all areas of opportunity.”

– Emma Clifford, Associate Director – Food and Drink

This report examines the following issues:

Big opportunities in personalised supplements for gut health
Ingredient provenance and organic are underexplored opportunities
Scope for more exciting flavours and formats


TOC available on request

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