Vitamins and Minerals - US - September 2019

Vitamins and Minerals - US - September 2019

"The vitamins and minerals market remains steady, with the majority of adults currently taking at least one vitamin or mineral. While younger consumers are driving demand for innovation and personalization, traditional formats and formulations continue to be important to overall market strength. However, a demand for natural, specifically whole food ingredients will continue to push brands to improve the quality of their offerings and to be transparent about ingredient content and sourcing."

– Karen Formanski, Health and Wellness Analyst

This report examines the following issues:

Clearly defined functionality
Clean, natural ingredients in demand
Younger consumers want gummies
Majority of consumers still seek vitamins and minerals

TOC available on request

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