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Virtual Reality - UK - December 2017

Virtual Reality - UK - December 2017

“The market for VR headsets is growing rapidly but limited advertising has left awareness relatively low. New product launches, simpler set-up processes and falling prices will continue to boost take up, while innovative out of the home VR experiences are expanding. The key long-term will be creating engaging content that offers experiences other media cannot, capitalising on people’s initial curiosity and transforming it into regular use”.

– Adrian Reynolds, Consumer Technology Analyst

This report examines the following issues:

Awareness and direct experience are the priority for VR
High prices have limited take-up, particularly among Millennials
VR experiences outside the home are key to market growth

TOC available on request

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