Virtual Reality - UK - December 2017
“The market for VR headsets is growing rapidly but limited advertising has left awareness relatively low. New product launches, simpler set-up processes and falling prices will continue to boost take up, while innovative out of the home VR experiences are expanding. The key long-term will be creating engaging content that offers experiences other media cannot, capitalising on people’s initial curiosity and transforming it into regular use”.
– Adrian Reynolds, Consumer Technology Analyst
This report examines the following issues:
Awareness and direct experience are the priority for VR
High prices have limited take-up, particularly among Millennials
VR experiences outside the home are key to market growth
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