Vegetables - US - May 2018
"The vegetable category remains sizable, though sales are largely driven by consumer interest in lower prices and fresher options. While consumers indicate they would like more vegetables in their diet, data shows they continue to fall short of recommendations, suggesting brands may well have to incorporate novel approaches to garner consumer interest."
- William Roberts, Jr, Senior Food & Drink Analyst
This Report looks at the following areas:
Modest growth, bordering on stagnation for the category
Processed perception among frozen, shelf-stable vegetables
Consumption falling short of goals