"Vacuum cleaners are a household staple, with most of consumers currently owning one and many planning to make a purchase within the next year. High penetration and long purchase cycles can challenge growth, but innovations that answer the need for convenience can encourage premium spending. In addition, improving maneuverability, enhancing air filtration capabilities, and adding pet-friendly features can gain consumer interest along with market share."
- Rebecca Cullen, Household Care Analyst
This Report looks at the following areas:
Home ownership is on the decline Pricing thresholds stop short of the peak